JACKSONVILLE, Fla. – Fanatics, Inc., the world's largest online retailer of officially licensed sports merchandise, announces their newest division that gives back to the community, Fanatics Cares. Fanatics Cares utilizes custom merchandise manufacturing, sports licensing, and an extensive distribution network of e-commerce stores to create a turn-key cause marketing program in which branded merchandise is offered to help raise funds and awareness for charitable organizations. This initiative will allow fans to show loyalty and support while joining Fanatics Cares in assisting worthy and notable causes.
To further their already successful relationship with Tennessee, Fanatics participated in a campaign to promote the Pat Summitt Foundation Fund and help in the fight against Alzheimer’s. A single t-shirt sporting the phrase ‘We Back Pat’ sold out in less than one week with over 10,000 shirts purchased. Fanatics Cares was conceived in November 2011 and this year will expand into a full line of quality merchandise featuring custom ‘We Back Pat’ designs. To date, over $100,000 in funds has been raised to support Alzheimer’s research and programs.
During the week of January 15-22, there will be an unparalleled display of encouragement for Coach Summitt across the SEC, as each of the 12 SEC member institutions show support toward the Pat Summitt Foundation Fund during each of their home basketball games. In order to increase awareness of the Foundation Fund, various efforts will be made including the sale of team branded ‘We Back Pat’ merchandise through the teams’ online stores and during key conference matchups throughout the week. SEC fans can find the conference branded ‘We Back Pat’ shirt for sale at SECStore.com. All SEC team merchandise in support of the Pat Summitt Foundation Fund is also available at Fanatics.com.