March 12, 2013
BIRMINGHAM, Ala. – Bo Jackson, recently named “Greatest Athlete of All Time” by ESPN, will lead a one-day charity bike ride through Cordova, Alabama on the second anniversary of the deadly April 27, 2011 tornadoes. Jackson, an Alabama native, brings his Bo Bikes Bama fundraiser back to the state after raising more than $600,000 during last year’s five-day ride through tornado ravished communities.
“I wanted to do something that made the rest of the country aware of what happened here in Alabama,” said Jackson. “Thanks to the hundreds of participants, support from some celebrity friends and regular news coverage, we were able to do just that. But the work isn’t over and Alabama still needs our help. That’s why Bo Bikes Bama is coming back.”
WHAT: Bo Bikes Bama 2
WHEN: Saturday, April 27, 2013
WHERE: Cordova, Alabama
COST: 60-mile ($60 in advance, $100 day-of); 20-mile ($40 in advance, $60 day-of)
DONATE: www.bobikesbama.com or Text “BOBIKES” to 50555
Registration for Bo Bikes Bama 2 is now available online at www.bobikesbama.com. Participants may register for either a 60-mile or 20-mile ride, both starting and finishing in Cordova. The 60-mile ride will begin at 8 a.m. with the 20-mile ride starting at 10 a.m. Jackson will start with each group, giving all participants the opportunity to ride with the two-sport legend.
To participate in the 60-mile ride, registrants must make a minimum donation of $60 in advance or $100 the day of the event. A donation of at least $40 in advance or $60 the day of must be made to join the 20-mile ride. During sign-up, riders will also have the option to make a pledge to raise money for the Bo Bikes Bama cause. Jackson will recognize top fundraisers on-stage at the finish line celebration and will present them with an autographed Bo Bikes Bama jersey.
According to Jackson, several celebrity participants who joined the ride last year will be back for Bo Bikes Bama 2. Celebrity riders will be announced as they are confirmed at www.facebook.com/bobikesbama and www.twitter.com/bobikesbama. Interested sponsors may email firstname.lastname@example.org for more information.
All contributions to Bo Bikes Bama support the Governor’s Emergency Relief Fund, which was established by Alabama Governor Robert Bentley immediately following the devastating April 27, 2011 tornadoes. The Fund helps Alabamians who have exhausted all other avenues of disaster relief provided by insurance, government funding and relief organizations. For more information about the Fund, visit www.servealabama.gov.
About Bo Bikes Bama
Bo Bikes Bama is a charity bike ride conceived by sports legend Bo Jackson to address the unmet needs faced by Alabamians from the deadly April 2011 tornadoes. The inaugural event took place in 2012 over five days and raised more than $600,000. All funds raised by Bo Bikes Bama support the Governor’s Emergency Relief Fund. Through corporate sponsorships, private donations and registrations to participate in the ride, Jackson aims to raise $1 million to help rebuild Alabama. To donate, text “BOBIKES” to 50555 or donate online at www.bobikesbama.com.