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    Auburn's Billboard Campaign Embraces 'A New Day'

    April 16, 2013

    By Charles Goldberg

    AUBURN  Auburn's new football billboard campaign embraces the university's new head coach his look to the future. 

    "It's A New Day" is featured in the TigersUnlimited campaign that is hitting billboards today in advance of Saturday's A-Day Game in Jordan-Hare Stadium. Approximately 50 billboards will be featured with the slogan and Gus Malzahn. A projected summer campaign would expand the reach of the billboards. 

    It's the fourth straight year Auburn has used billboards to deliver its message. "It's a New Day" follows "Ever to Conquer," "Fearless and True" and the celebration of the 2010 national championship. Auburn also used billboards to congratulate the 2004 undefeated Tigers. 

    Follow Auburn on Twitter: Follow @AUGoldMine