April 16, 2013
By Charles Goldberg
AUBURN — Auburn's new football billboard campaign embraces the university's new head coach his look to the future.
"It's A New Day" is featured in the TigersUnlimited campaign that is hitting billboards today in advance of Saturday's A-Day Game in Jordan-Hare Stadium. Approximately 50 billboards will be featured with the slogan and Gus Malzahn. A projected summer campaign would expand the reach of the billboards.
It's the fourth straight year Auburn has used billboards to deliver its message. "It's a New Day" follows "Ever to Conquer," "Fearless and True" and the celebration of the 2010 national championship. Auburn also used billboards to congratulate the 2004 undefeated Tigers.
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