Once a week, SEC Digital Media Director Eric SanInocencio will share insights on the inner-workings of the conference office.
Birmingham, Ala. -- Whew, it is all over. After what seemed like 72 hours of non-stop work and excitement, the 2010 SEC Football Championship Game is in the books. A new team was crowned (Auburn), a legend grew bigger (Cam Newton) and the city of Atlanta can revert back to normal after being taken over by 72,000 plus SEC fans. All in a weekend's work around these parts in early December.
What most don't understand about working in this business is that your emotions are often bottled up during these most hyped moments, forcing you to keep calmness while everything else around you is out of control. It is hard to simulate that. It is difficult to teach your mind to enjoy these moments, but not let anyone know that you are.
The weirdest phase of learning to make working in those environments "normal" is what happens when you get back to the daily schedule after such a memorable event. After that intense energy built up inside you goes away, it can be difficult to rev the engines back up for normal activities.
Put it this way, imagine you drank nothing but cans of red bull for an entire weekend. Then, imagine what you'd feel like when that wore off. That's what the Monday after the SEC Championship Game is like.
My job duties for this event were to essentially "cover" the game from every angle for the SEC Digital Network. We live streamed the Coaches Luncheon, allowed fans to watch the Friday's Press Conferences
, and we even live chatted during the game
What I tried to do was if for some reason or another you couldn't make it to Atlanta, make you feel the experience. The crowds, the energy, the atmosphere. I tried to bring that through the screen. Whether I succeeded or not (I hope I did), I enjoyed it and apparently many of you did too.
Remember that "Pandora's Box" I opened up last column
, well after the game there were actually quite a few nice comments about our coverage. Great feeling, and the reason again we embarked on this SEC Digital Network Experience this time last year.
After the final whistle blew and the confetti fell at the 50-yard line of the Georgia Dome, for many the real work began. Postgame stories
, video highlight reels
and clean up from the week's festivities all started around that time. Cargo vans were loaded, and I hustled to try and bring you the game's results from every angle we could think of. By Sunday morning, we began the trip home.
Sunday still had quite a bit of "hype" surrounding it, as we learned where the SEC's teams would compete during bowl season
. We already knew that Auburn was headed to Glendale to compete for a BCS Title
, but learning the entire schedule for the other nine teams taking the field in the postseason kept the day full of that extra energy still running in your veins from Atlanta.
Well, that all disappeared when my alarm clock woke me up on Monday. I got to work, and while everyone else was trying to get back to normal after being away from the office for week, I wasn't sure I wanted too.
I mean the SEC Football Championship is by far one of the most exciting events during my work year, and to see it now behind me was a relief (just from a stress standpoint), but kind of sad in knowing that it'd be another 365 days before that feeling would come back. Sorting through emails just didn't really compare to watching Cam Newton complete a 50-yard Hail Mary pass right before halftime.
But, the cycle continues, as the future months will bring other great SEC events (March Madness comes to mind) that will make the blood bubble again. That's a benefit I have over someone who may deal with only one sport throughout the year. There is never a real off-season, we just keep moving on. That way, you always have something to look forward too.
Including my next trip back to the Georgia Dome for another SEC Football Championship Game. I'm counting down the days. 364 to go.